First Aid with the Austrian Red Cross

_{The Challenge}

Producing a video series for the Austrian Red Cross and Hansaplast focused on first aid tips and tricks. The goal was to present valuable first aid knowledge in an accessible and engaging way, while reaching as wide an audience as possible.

_{Our Solution}

We produced a series of informative and easy-to-understand videos. Each video focused on specific aspects of first aid, presented by experts to effectively and vividly convey the knowledge.

^{Results and Impact}

The series was used in multiple email campaigns to strategically generate leads. Additionally, it achieved over 100,000 organic views, spreading life-saving knowledge widely across social media platforms such as YouTube, TikTok, and Facebook. Furthermore, Hansaplast was successfully positioned as a reliable partner of the Austrian Red Cross.