Education with Heart
Educators at the Youth Red Cross
Client
Jugendrotkreuz
The Youth Red Cross faces the challenge of engaging young educators early in their careers and conveying the importance of their invested time. The goal was to showcase the joy and impact of participating in the Youth Red Cross to foster humanity and community among children and young people.
We produced a promotional film that highlights the activities and passion of the educators at the Youth Red Cross. The focus was on authentic interviews and real-life scenes that illustrate the connection between educators and the school community. Additionally, we created four social media clips, each featuring an individual educator.
The promotional film not only underscores the essential role of educators in the Youth Red Cross but also reaches a broad audience through targeted distribution on social media. This strategy increases visibility and recognition for their work while inspiring more educators to join the humanitarian mission of the Youth Red Cross.